Concept and creative direction for BOBO

Creative direction and brand communication for design and lifestyle brands

MarsApril is a creative agency in Stockholm working with international brands across design, lifestyle and hospitality. For Swedish glassware brand BOBO, we are responsible for the concept and creative direction of BOBO Paper, an editorial brand platform distributed through selected bars, restaurants and stores internationally.

The collaboration combines brand strategy, creative direction, editorial design, art direction and storytelling. Rather than traditional advertising, BOBO Paper builds the brand through culture, ideas and editorial content, creating a physical extension of BOBO’s identity and international design perspective.

Expertise: Creative direction, Brand strategy, Editorial design, Art direction, Content, Brand storytelling, Lifestyle & hospitality