Blast from the past: Dickies, Working in L.A.

Digital brand experiences for international fashion and lifestyle brands.

MarsApril has experience creating digital brand experiences for international fashion, workwear and lifestyle brands. For Dickies, we created Working in LA, a digital platform built around the people and subcultures that had made the American workwear brand part of their everyday lives.

Rather than focusing on products, the concept explored Dickies’ cultural relevance through tattoo artists, bike messengers and other creative communities in Los Angeles. MarsApril was responsible for the concept, creative direction, design and digital experience.

The project reflects our approach to fashion and lifestyle branding: finding the cultural truth within a brand and translating it into relevant storytelling, content and digital experiences.

Expertise: Fashion, Lifestyle, Brand strategy, Creative direction, Digital experiences, Storytelling, Web design, International brands