Blast from the past: Dickies, Working in L.A.

Back in 2008, we created a central digital platform for Dickies, stripping away excess products to refocus on the brand’s true core: classic workwear. The project, titled Working in LA, celebrated the subcultures that lived in Dickies every day, from tattoo artists to bike messengers, capturing how real people worked, created, and moved through the city.

Wrapped in a design that still feels timeless nearly twenty years later, the site became a tribute to authenticity, craft, and the cultural legacy of workwear.