An exhibition celebrating the rise of Swedish wine

Made in Sweden is a tribute to the new wine country emerging in the north. For this project, we created the complete visual identity, graphic exhibition design, catalogue design, and on-site digital experience. We also served as exhibition designers and advisors, overseeing everything from how images were mounted to the construction of tables and chairs, a full responsibility for the visual expression.

The exhibition is one of a kind, offering visitors the rare opportunity to taste wines from every participating vineyard while discovering the story of Sweden’s growing wine culture.

Hand-drawn in crayon to echo traditional wine barrel markings, the Made in Sweden logo is rendered in neon green for a modern twist.
The timeline was designed in a tight grid aesthetic, a style echoed across the exhibition and inspired by a label found on one of the producer’s wine barrels.
Outdoor campaign.
The video player UI follows the exhibition’s tight grid format, guiding visitors through tastings with the winemakers and cider producers.