An exhibition celebrating the rise of Swedish wine

Exhibition design and visual identity for Made in Sweden

MarsApril created the complete visual identity and exhibition experience for Made in Sweden at Spritmuseum in Stockholm, an exhibition exploring Sweden’s emerging wine industry.

Our work covered visual identity, graphic and spatial exhibition design, catalogue design, outdoor communication and an on-site digital experience. MarsApril also acted as exhibition designer and creative advisor, taking responsibility for the overall visual expression, from graphic systems and digital interfaces to physical installations and furniture.

The project brings together our experience in branding, exhibition design, digital experiences and communication for museums, cultural institutions and food and beverage brands.

Expertise: Exhibition design, Visual identity, Graphic design, Spatial design, Digital experiences, Museum design, Food & beverage, Campaigns

  • Hand-drawn in crayon to echo traditional wine barrel markings, the Made in Sweden logo is rendered in neon green for a modern twist.

  • The timeline was designed in a tight grid aesthetic, a style echoed across the exhibition and inspired by a label found on one of the producer’s wine barrels.

  • Outdoor campaign.

  • The video player UI follows the exhibition’s tight grid format, guiding visitors through tastings with the winemakers and cider producers.