Refining Spritmuseum

Throughout 2023, we partnered with Spritmuseum to refine and clarify every part of its communication and visual identity. Through subtle updates and careful adjustments, we’ve moved the identity forward, aligning it with the museum’s offering today and for the future.

Today, we work closely with the museum on everything from exhibition design and product design, both physical and digital, to communication, campaigns, and brand storytelling, helping strengthen its voice and visibility as Sweden’s museum of drinking culture.

  • The tagline “Museum of Swedish Drinking Culture” was added to clarify the meaning of Spritmuseum for an international audience.

  • A wide color scheme was implemented to create visual variety and categorize the museum’s diverse offerings.

  • The dividing line is a key graphic element that adds structure and recognition. Three lengths are used for flexibility across formats.

  • A wayfinding icon system was created to guide visitors through the museum. The icons were implemented on cork signs, echoing the material of wine corks.

  • An LED screen in the lobby keeps visitors updated on exhibitions, opening hours, and daily events.