Andy Warhol: Money on the wall exhibition

Creative agency for exhibitions, museums and cultural experiences.

MarsApril developed the visual identity, graphic exhibition design and campaign communication for Andy Warhol: Money on the Wall, Spritmuseum’s largest exhibition to date.

Our role covered the complete visual experience, from identity and exhibition graphics to communication and marketing after the opening. The project required translating the ideas and visual legacy surrounding one of the world’s most recognised artists into a contemporary exhibition identity without competing with the art itself.

The project is part of MarsApril’s broader experience in museum communication, cultural branding and exhibition design, combining physical environments, graphic design and campaigns into one coherent visitor experience.

Expertise: Exhibition design, Museum branding, Visual identity, Graphic design, Art direction, Cultural communication, Campaigns

 

  • Repetition, one of Warhol’s most iconic techniques, is reflected in the logo, where repeated forms emphasize the sense of mass production and cultural consumption.

  • Printed as a regular newspaper, the exhibition catalog also reflects Warhol’s focus on mass production and consumer culture.

  • Exhibition opening party.